August 25, 2010
TangentVector’s 918 Spyder video in Wired

Source: Wired

Porsche 918 Hybrid Makes Debut Drive

by Jason Paur August 17, 2010 

Porsche stunned the car world when it unveiled the new hybrid 918 Spyder in Geneva earlier this year. The show car claimed 78 mpg, a 0-62 mph time of just 3.2 seconds and a top speed of more than 200 mph. Suddenly hybrids were very fast in addition to being easy on the fuel. But it was just a concept car at the time and the 500 horsepower V-8 and 218 horsepower electric motors were just a dream.


Then last month the bean counters in Zuffenhausen announced they had received enough interest (read: orders) to go ahead and give the 918 the green light to production.


Now for the first time some of those potential customers got to see and hear Porsche’s latest creation in person. The 918 was flown over from Germany for the annual Pebble Beach Concours d’Elegance in Montery, California. The video above shows a covert shakedown drive before the car was shown to the public.


The sound alone is likely to create a few hybrid converts. This isn’t your mother’s Prius.

Video: Porsche

TangentVector’s 918 Spyder video in TopGear

Source: TopGear

Porsche 918 Spyder: it moves

16 August 2010 - 12:50

This has officially snowballed into Goodness - first the shock Geneva reveal, then the confirmation, and now the video…

Stop whatever you’re doing folks, and click the videos below. For in them is contained automotive delicatessen: the Porsche 918 Spyder in action.

The first is this quick 15-second clip taken at the Pebble Beach Concours d’Elegancewhere the 918 Spyder was supposed to make its moving debut.

But then Porsche released a full-blown mini-vid, with epicness thrown in for good measure, filmed a few days prior to the posh motor show kicking off.

If you’re thinking ‘Porsche-what?’, shame on you. Don’t forget, this is the 700bhp+ hybrid supercar packing three electric motors and a racing 3.5-litre V8. It’ll do the 0-62mph dash in 3.2 seconds, hit 200mph and blitz the Nurburgring quicker than a Carrera GT.

When you’re not on full track-attack, the hybrid-ness of the 918 means it emits as little as 70g/km of CO2.

Witness the fitness…


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Patrick Long gets behind the wheel of a 1960 Porsche 356B 2000 GS Carrera GT and drives on the world famous back roads of Monterey California.

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Monterey California, August 2010: The Porsche 918 Spyder Hybrid made its driving debut on a closed road in Monterey California, just days prior to its appearance at the 2010 Pebble Beach Concours d’Elegance.

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The race-winning Aprilia RSV4 Factory performs the Mail Delivery.  This is the second video of a three part series produced for ApriliaUSA.

June 27, 2010
TangentVector’s Aprilia Spot in MediaPost

Source: MediaPost

Aprilia Vid Mocks Out BMW Table Trick

by Karl Greenberg, Yesterday, 4:53 PM

Mac versus PC Guy. FedEx versus UPS. Mini versus Porsche. Hyundai versus Mini. Social media and Web marketing have, in some quarters, come to resemble Fight Night Live at Club Nokia with various corporate teams squaring off against each other for low-budget, four-round, non-title matches. “Let’s get ready to Ru-u-u-u-u …” (wait, I can’t say that or Michael Buffer will sue me). 

In the latest example of one brand punking another, Piaggio’s sport-bike division Aprilia has launched the first of three videos on its YouTube channel that make fun of BMW Motorrad USA’s series of YouTube films that show BMW motorcycles doing tricks. BMW’s film, which launched back in March, shows a BMW S1000RR offering a new take on the tablecloth trick, wherein the performer pulls the tablecloth out from under a dinner setting.

In this case the dinner setting is on a long, rectangular table set for maybe 25 — complete with crystal, wine, china and silverware. Grips grab a couple of lanyards tied to the tablecloth, hook them to the S1000RR and the rider revs up and takes off. Amazingly, not a goblet topples. The bike zooms around the warehouse in which the video was shot, trailing the tablecloth like a banner.

In the Aprilia version, which launched last week (via TangentVector Productions), an Aprilia RSV4 motorcycle rolls into a dingy garage where a table for six is set on white linen. The bike gets hooked up, and as in the BMW spot, takes off. But the Aprilia fails, pulling half the dishes off the table. Then a super comes up: “Tricks are not our talent …” That’s followed by footage of Aprilia racing bikes winning Moto GP events. “… winning is our talent.” says the super. The video has been seen about 102,000 times, per the site.

Melissa MacCaull, director of marketing at Aprilia USA, tellsMarketing Daily that last year’s launch of the Aprilia RSV4 started with efforts that included a “Ride Like a Champion” tour for dealers. “We started that in late April and are in major markets from coast to coast this summer,” she says, adding that dealers host customer events like open houses and RSV4 demo rides.

But she says the company also wanted to make an emotional connection. “As you might imagine, traditional brand advertising is a very high-cost proposition, especially for a niche consumer product like an Italian sport bike. So, we decided to really drill down to the attributes that define the Aprilia brand and also tie in our recent racing successes in the World Superbike Series, where our factory team is getting familiar with the winner’s podium. Social media was the natural choice for our message … and was a great addition to our new YouTube channel.”

The video was a collaboration between Aprilia USA, Wes Siler from Hell for Leather and J.F. Musial from TangentVector. “We’re looking forward to debuting two additional videos over the next few weeks and any additional brand campaigns will definitely be focused on social marketing versus digital or traditional advertising,” says MacCaull.

Aprilia’s market share through May 2010 was 0.3%, per MacCaull. “We have plenty of opportunity to grow and educate more riders about the brand and the product. We’re very pragmatic, though. Aprilia will always be a connoisseur brand. We’re not a mass marketer.” In related and weirder news, it seems that the producers of the Tom Cruise and Cameron Diaz vehicle “Knight and Day” have messed with another Italian bike brand, Ducati. Ducati got product placement in the film, and indeed, the bike that Cruise and Diaz ride appears to be — or is supposed to be — a Ducati Hypermotard. And the Ducati logo on the gas tank and exterior frame details suggests as much. Except it’s not a Ducati, according to Autoblog.com, but an Aprilia SXV.

June 25, 2010
Aprilia RSV4: Tablecloth Trick.

Aprilia RSV4: Tablecloth Trick.

The race-winning Aprilia RSV4 Factory performs the Tablecloth Trick.  This is the first video of a three part series produced for ApriliaUSA.

June 15, 2010
The Cayman Interseries: HSR, Road Atlanta

The Cayman Interseries: HSR, Road Atlanta from TangentVector on Vimeo.

Established in 2009 by Napleton Porsche of Westmont, Illinois, the Cayman Interseries is North America’s only auto racing championship featuring the exclusive use of the 320-horsepower Porsche Cayman S. Sanctioned by Historic Sportscar Racing (HSR), the Cayman Interseries is conducting its first official season in 2010 and will crown a pair of champion drivers in both the sprint and endurance racing formats. Races will be run on legendary circuits such as Daytona, Sebring, Road America, Watkins Glen, Road Atlanta and other premier venues. Every competing Porsche Cayman S is exclusively supplied and prepared by Napleton Porsche and each car competes with an assigned and specific heritage livery themed after a famous Porsche race car from the past.

March 29, 2010
2011 Ford Mustang Debut

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A year after undergoing a style update, the Ford Mustang for 2011 now gets a new heart in the form of two new motors. Both new engines, the V6 and 5.0 V8 in the GT, are not only more powerful, but also fuel efficient. This new element adds to the legacy formula of the Ford Mustang.

Atlanta High Museum and the Type 64

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 Sunday March 21 2010 - Over 100 Porsches parade through the city streets of Atlanta to the Allure of the Automobile exhibit at the High Museum of Art. The event brings out Porsche’s biggest star, the Type 64 - the car that started it all for the company. On hand for the event is the CEO of Porsche Cars of North America, Detlev von Platen. Also included in the parade is the first 2010 GT3 RS in the United States.